To be the dominant force in all of the market sectors in which the group is involved. To distribute consistent and appropriate high quality products. To provide unparalleled customer service. Ensuring optimum returns for shareholders and growth opportunities and stability for all its people.


To be an efficient supply company in Kwazulu-Natal. This will be achieved by our service excellence, keeping abreast of technology and commitment to all our customers and maintaining fair and equal employment opportunities to all.